Your Deal
Deserves
More.
Roger Real is a commercial real estate broker specializing in retail leasing, investment sales, and business brokering across the Dallas–Fort Worth market. Powered by The Woodmont Company.
Built From
Nothing.
Deals Prove It.
Roger Real crossed the border at 12 years old with no English, no roadmap, and no certainty. Over three decades he built and exited multiple businesses, survived setbacks, and reinvented himself repeatedly — eventually making $130,000 profit on his first house flip during a global pandemic.
That one deal opened the door to commercial real estate. Today Roger is a licensed broker at The Woodmont Company — a nationally recognized retail real estate firm headquartered in Fort Worth and active nationwide since 1980. He specializes in retail leasing, investment sales, and business brokering across DFW.
"Twenty years of entrepreneurship is the best training for real estate. I've sat on both sides of the table — as the investor, the business owner, and now the broker."
Core
Services
From retail leasing and investment sales to business brokering — Roger brings two decades of operator experience to every engagement in the DFW market. Powered by The Woodmont Company.
Roger helps property owners maximize their leasing outcomes with up-to-date market data, qualified tenant prospects, and skilled negotiation.
- Shopping center and strip center leasing
- Tenant mix strategy and positioning
- Market analysis and lease comparatives
- Lease negotiation and documentation
Opening or expanding your business in DFW? Roger identifies spaces that add value, negotiates the most favorable lease terms, and guides you through the full process.
- Site selection and market analysis
- Lease negotiation and advisory
- Relocation, expansion, and renewal
- DFW retail corridor expertise
From single-tenant net lease assets to multi-tenant shopping centers. Roger evaluates every deal like an investor — because he has been one.
- Retail property acquisitions and dispositions
- Shopping center investment analysis
- Cap rate and NOI underwriting
- 1031 exchange advisory
Buying or selling a business? Roger's 20+ years as a builder and operator gives him rare perspective at the negotiating table that most brokers simply can't match.
- Business valuation and positioning
- Buyer qualification and matching
- Deal structuring and negotiation
- LOI to close transaction management
Ground-up retail development, build-to-suit, and new construction across DFW and nationally through The Woodmont Company's development arm.
Are you a landlord seeking professional property management? Roger connects you with The Woodmont Company's management team to protect and grow your asset.
From first-time investors to experienced operators expanding their portfolio. Roger brings deep DFW market knowledge and an investor's eye to every advisory engagement.
Whether you're leasing space, acquiring a shopping center, selling a business, or just starting the conversation — Roger brings 20+ years of market knowledge to every deal in DFW.
Why Work With Roger?
Roger built and ran businesses for over 20 years before becoming a broker. He understands cash flow, lease obligations, and risk from the inside — not just from the deal sheet.
The Dallas–Fort Worth market is one of the most active retail corridors in the country. Roger has built relationships with landlords, tenants, and investors across the full metroplex.
As a broker at The Woodmont Company — nationally recognized in retail real estate since 1980 — Roger has access to enterprise-level data, tools, and a national investor and tenant network.
With 40+ transactions closed in DFW, Roger has built the network of qualified buyers, sellers, landlords, and tenants that most brokers spend a decade trying to develop.
Roger made $130,000 on his first real estate deal. He underwrites every transaction the way an investor would. If a deal doesn't work for you, he'll tell you before you find out the hard way.
Roger's book breaks down real deals in plain language. He believes educated clients make better decisions — and that philosophy carries into every client relationship he builds.
Trusted by Investors & Operators
How I Made $130K
on My First Flip.
From crossing the border to commercial real estate — the real story, the real numbers. How one house flip during a pandemic accidentally launched a new career, and what you can take from it for your own first deal.
Book One of the Real Financial Freedom Series — a planned five-book series on investing, business, and building wealth from zero.
Ready to Make
Your Deal?
Whether you're leasing retail space, acquiring a shopping center, buying or selling a business — Roger is the broker to call in DFW.